Amazon Beauty Deals: Skincare & Makeup at Drugstore Prices
Get premium skincare and makeup without the premium prices. Learn how to find the best beauty deals on Amazon, from cult-favorite products to hidden gems.
The beauty industry's biggest secret? Many of the products dermatologists and makeup artists recommend are available on Amazon at significant discounts. From viral skincare to cult-favorite makeup, you can build a premium beauty routine without the department store markup.
This guide reveals how to find the best beauty deals on Amazon and which products actually deliver results.
Why Shop Beauty on Amazon?
Amazon has become a legitimate beauty destination:
- Price competition: Often cheaper than Sephora, Ulta, or department stores
- Subscribe & Save: Extra 5-15% off products you use regularly
- Prime shipping: Two-day delivery for last-minute needs
- Authentic products: Amazon partners directly with major brands
- Customer reviews: Thousands of verified reviews with photos
During Prime Day and Black Friday, beauty discounts reach 40-60% off on brands like Laneige, Olaplex, and CosRx.
Best Skincare Deals on Amazon
Cleansers
Budget Heroes (Under $15)
- Micellar water removes makeup gently without rinsing
- Gel cleansers for oily skin
- Cream cleansers for dry skin
- Oil cleansers for double-cleansing routines
Mid-Range Picks ($15-30)
- CeraVe Hydrating Cleanser (dermatologist favorite)
- La Roche-Posay Toleriane Cleanser
- Vanicream Gentle Facial Cleanser
Moisturizers
Drugstore Standouts
- CeraVe Moisturizing Cream: The classic for a reason
- Neutrogena Hydro Boost: Lightweight gel formula
- La Roche-Posay Toleriane Double Repair: Editor and derm favorite
Amazon-Exclusive Deals Premium brands like Peter Thomas Roth often have Amazon-exclusive sets or discounts. Look for:
- Water Drench Moisturizer ($38 vs. $55 retail)
- Even Smoother Peel Pads (frequently discounted)
Serums and Treatments
Vitamin C Serums
- The Ordinary Vitamin C Suspension (under $10)
- TruSkin Vitamin C Serum (Amazon bestseller)
- Timeless Vitamin C+E Ferulic Acid Serum
Retinol Products
- The Ordinary Retinol (multiple strengths under $10)
- CeraVe Resurfacing Retinol Serum
- RoC Retinol Correxion
K-Beauty Favorites Korean skincare dominates Amazon's beauty section:
- CosRx Snail Mucin Essence (cult favorite, often on sale)
- Laneige Water Sleeping Mask
- TONYMOLY sheet masks (bulk packs under $15)
Sunscreen
Never pay full price for sunscreen:
- Neutrogena Ultra Sheer (frequently discounted)
- La Roche-Posay Anthelios
- EltaMD UV Clear (dermatologist recommended)
- Supergoop products (watch for Prime Day deals)
Pro tip: Subscribe & Save on sunscreen you use daily—you should be applying it every day anyway.
Best Makeup Deals on Amazon
Face Products
Primers
- e.l.f. Poreless Putty Primer: Under $10, rivals high-end formulas
- NYX Professional Makeup Pore Filler
- Milk Makeup Hydro Grip (watch for sales)
Foundations and Tinted Moisturizers
- Maybelline Fit Me (multiple finishes)
- L'Oreal True Match
- NYX Born to Glow
- IT Cosmetics CC Cream (often discounted on Amazon)
Concealers
- Maybelline Instant Age Rewind: Drugstore legend
- NYX HD Photogenic
- e.l.f. Camo Concealer: Shapetape dupe under $7
Eyes
Mascaras
- Maybelline Lash Sensational: Celebrity makeup artist staple
- L'Oreal Voluminous Lash Paradise
- Essence Lash Princess: Under $5, cult following
Eyeliners
- NYX Epic Ink Liner: Rivals high-end felt tips
- Stila Stay All Day (frequently on sale)
- Maybelline Tattoo Studio
Eyeshadow Palettes
- NYX Ultimate Shadow Palette: 16 shades under $20
- Morphe palettes
- ColourPop (select palettes on Amazon)
Lips
Lipsticks
- Revlon Super Lustrous: Classic formula, huge shade range
- Maybelline SuperStay Matte Ink: 16-hour wear
- NYX Soft Matte Lip Cream
Lip Care
- Aquaphor Lip Repair: Dermatologist recommended
- Burt's Bees tinted lip balms
- Laneige Lip Sleeping Mask (cult favorite, watch for deals)
Hair Care Deals
Shampoo and Conditioner
Salon Brands at Discount
- Olaplex No. 3: Hair repair treatment (frequently 30% off)
- Redken products
- Pureology (watch for Prime Day)
- Living Proof
Budget Picks
- OGX collection (under $10)
- Aussie 3-Minute Miracle
- Maui Moisture
Styling Products
- CHI heat protectant
- Moroccan Oil (authentic products on Amazon)
- Not Your Mother's products
- Olaplex bonding oil
Hair Tools
During major sales, find deals on:
- Hot Tools curling irons
- T3 styling tools (up to 40% off)
- Revlon One-Step (frequently discounted)
- BaByliss hair dryers
Nail Care
Polish
- OPI (individual colors and sets)
- Essie
- Sally Hansen
At-Home Gel
- Gel polish kits (lamp included)
- Dip powder systems
- Press-on nails (Dashing Diva, Kiss)
Tools
- Glass nail files
- Cuticle oil
- Electric nail file kits
How to Spot Authentic Products
Counterfeit beauty products are a concern. Here's how to buy safely:
Buy from Authorized Sellers
- Look for "Ships from and sold by Amazon.com"
- Check for "Official [Brand Name] Store" badges
- Verify the seller on the brand's website
Red Flags to Watch
- Prices significantly below retail
- Limited seller feedback
- Missing or different packaging
- Products that smell or feel "off"
Report Counterfeits
If you receive a fake product:
- Request a refund immediately
- Report to Amazon
- Leave a review warning others
Best Times to Buy Beauty Products
Major Sale Events
| Event | Typical Discounts | Best Categories |
|---|---|---|
| Prime Day | 30-50% off | Skincare sets, hair tools |
| Black Friday | 40-60% off | Prestige brands, gift sets |
| Cyber Monday | 30-50% off | K-beauty, hair care |
| Big Spring Sale | 20-40% off | Skincare, sun care |
Ongoing Savings
Subscribe & Save
- 5-15% off recurring orders
- Works on cleansers, sunscreen, body wash
- Cancel anytime
Coupons
- Check product pages for clippable coupons
- Often stack with sale prices
Lightning Deals
- Flash sales during Prime events
- Set alerts for wishlist items
Building a Routine on a Budget
Minimal Skincare Routine (Under $50 total)
Morning
- Cleanser: CeraVe Foaming ($15)
- Moisturizer: CeraVe Daily Moisturizing ($15)
- Sunscreen: Neutrogena Ultra Sheer ($12)
Evening
- Same cleanser
- Treatment: The Ordinary Niacinamide ($8)
- Same moisturizer
Minimal Makeup Routine (Under $30 total)
- Primer: e.l.f. Poreless Putty ($9)
- Concealer: Maybelline Instant Age Rewind ($10)
- Mascara: Essence Lash Princess ($5)
- Lip: NYX Soft Matte Lip Cream ($7)
Trending Beauty on Amazon
Viral Products Worth Trying
- Medicube collagen products (K-beauty viral sensation)
- CosRx Snail Mucin (TikTok famous)
- The Ordinary AHA/BHA Peel (weekly treatment)
- Glow Recipe Watermelon line
Overhyped Products to Skip
- Expensive dupes of drugstore basics
- Anything without substantial reviews
- "Amazon exclusive" brands with no track record
FAQ
Is Amazon beauty authentic?
Products sold directly by Amazon or from official brand stores are authentic. Be cautious with third-party sellers offering prices well below retail.
What's the best time to buy beauty on Amazon?
Prime Day (July) and Black Friday (November) offer the deepest discounts. Many brands participate in both events.
Can I return beauty products to Amazon?
Yes, most unopened beauty products can be returned. Some items (opened skincare, used makeup) may have different return policies—check before buying.
Are Amazon reviews for beauty products trustworthy?
Generally yes, especially verified purchases with photos. Be skeptical of reviews that seem generic or appear in bulk on the same date.
How do I find coupons for beauty products?
Check the product page for clippable coupons, browse Amazon's Beauty Deals page, and look for "Save X% at checkout" offers.
Start Your Beauty Savings
Great skincare and makeup don't require a luxury budget. With strategic shopping on Amazon, you can build an effective routine with quality products at drugstore prices.
For daily beauty deals and verified Amazon promo codes, visit ValidSave.